July 28, 2003

Alacra is pleased to announce the addition of Mintel to its premium databases. Mintel produces over 600 reports each year, covering an extensive number of sectors and focusing on topical marketing issues.

Divided between European, UK-specific (incorporating Northern Ireland and the Republic of Ireland) and US consumer intelligence reports, Mintel reports analyse market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. They provide thorough analyses of specialist sectors, breaking down often complex issues into comprehensible sections to highlight marketing opportunities as well as consistently assessing the futures of the markets and the companies involved in them.

In each report, exclusive, original and quantitative current user data is combined with market analysis of each category. This research is supported by analysis from proven industry experts, and Mintel�s dedicated editorial teams in Chicago and London. As mintel�s worldwide view grows, so does the scope, potential and consistency of their Intelligence series.

The following sections are standard to most Mintel reports:

• Executive Summary
• Market Drivers
• Market size and trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• New Product Trends
• Retail Distribution (where applicable)
• Consumer Attitudes and purchasing habits
• Forecast and Future