There are plenty of ways companies can communicate with their customers. Alacra has traditionally used email, phone, in-person visits and surveys to maintain a dialogue with our customers. Adding a blog to the mix adds value, as Alacra sits in a unique position. As an intermediary, we have a purview into both our customers' and the publishers' worlds. We are constantly exposed to new content and products and often hear from both parties what information and technology is integral to their dynamic business needs. The goal of the AlacraBlog is to inform and hopefully generate some back and forth enabling business information consumers and publishers have access to the information required to enhance their business.