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alacra.com

Alacra Launches PulsePro Financial Intelligence Application

Free Month of �Open Access� Lets Professionals Profit from Transformative Idea Generation Tool

New York, NY, March 16, 2010 - Alacra, Inc. a leading provider of online business information solutions, today announced the launch of PulsePro, a web application that advances existing intelligence gathering techniques. From the deluge of web-based news alerts, headlines and press releases, Alacra PulsePro accurately extracts only pertinent business events, including analyst comments, CEO remarks, M&A rumors and debt restructurings.

Designed as a current awareness and idea generation tool for wealth and asset managers, investment bankers, and professional services executives, Alacra PulsePro improves upon incumbent intelligence gathering solutions with a proprietary, four-step insight distillation process: source curation, event detection, semantic analysis, and human editorial oversight. Alacra launches PulsePro, a subscription-based service, with a month-long �Open Access� period, allowing professionals full premium access, free of charge through April 15, 2010.

�The volume of useless information a business professional needs to plow through each day is staggering,� commented Steven Goldstein, CEO of Alacra, Inc. �By carefully vetting our sources and accurately extracting key business events, PulsePro dramatically improves the signal-to-noise ratio.� Originally released as �Street Pulse,� a free web application spotlighting company-specific comments by sell-side, ratings agency and industry analysts, plus influential bloggers, the enhanced, subscription-based PulsePro offers added functionality, including:

  • Additional event-specific filters:
    • Chief Pulse: Remarks by �C-level� corporate officers (CEOs, CFOs, etc.);
    • Deal Pulse: News and commentary on rumored, announced and completed M&A transactions; and
    • Weak Pulse: Corporate distress signals such as debt restructurings, reorganizations, layoffs, bankruptcies and "seeking strategic alternatives.�
  • User interface enhancements to facilitate searches and enable viewing of all events (Street, Chief, Deal and Weak Pulse) in a single screen.
  • Enhanced personalization features to enable users to set up �profiles� and �watch lists� tracking critical events impacting specific companies, industries or geographies.
  • Email alerts to allow users to choose what news is pushed to them on events like new M&A rumors and ideas, analyst price target changes, etc.
  • Feeds and XML-based APIs to support easy integration within portals, CRM systems or other applications, including algorithmic trading models.

PulsePro has been developed in consultation with Alacra�s current user base of more than 400 global institutions, corporations and professional services firms. These clients include 17 of the top 20 global financial firms, the 10 largest professional services (accounting and management consulting) firms, and hundreds of corporations, law firms, hedge funds, M&A advisors and valuation consultants.

The Alacra PulsePro �Open Access� period runs through April 15, 2010 and allows any professional free, unfettered access to the enhanced application. Users are encouraged to visit http://pulse.alacra.com/.

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About Alacra, Inc.
Alacra provides innovative information solutions to more than 400 global financial institutions, corporations, and professional services firms. Alacra�s workflow tools aggregate, filter, and custom package mission-critical business information from 200 premium databases and a hand-curated universe of 3,000+ web-based sources, delivering user-ready results. Bespoke applications keep Alacra�s clients up-to-date on their customers, prospects, investments, competition, partners and suppliers, driving business development and streamlining operations. Alacra�s premium content partners include ThomsonReuters, FactSet, Dow Jones, Standard & Poor�s, Moody�s, Fitch, LexisNexis, D&B and dozens of additional publishers. For more information, visit www.alacra.com.

For press inquires and interviews, please contact:
Helena Plater-Zyberk
Vice President, Marketing
T: 212-806-3891
E: [email protected]