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FOR IMMEDIATE RELEASE
Affiliate Program Widget Lets Bloggers, Websites Increase Ad Revenue While Opening New Sales Channels for Content Publishers
New York, NY, May 19, 2008 � Alacra, Inc. a leading provider of online business information solutions, today launched the Alacra Affiliate Widget, a pay-per-action advertising vehicle. The Alacra Affiliate Widget allows bloggers and financial commentary and business website owners to increase the revenue they generate from their content pages.
The Alacra Affiliate Widget is a widgetized version of the Alacra Premium Content Ad Network, launched earlier this year. The widget scrolls headlines of relevant business research � credit and investment research reports, market research and company profiles � all available for purchase at
�With the deportalization of the Internet, users are demanding access to content on the various platforms they use rather than simply visiting destination sites,� said Steven Goldstein, chairman and CEO of Alacra. �The Alacra Affiliate Widget lets us get contextually relevant content in front of potential readers on blogs and social networks.�
The Alacra Affiliate Widget is complementary to a site�s existing advertising programs. The widget, which can be installed on a blog with just a few mouse clicks, is configured to retrieve content that is contextually relevant to the page.
Contextually Relevant Content Drives Reader Interest
Utilizing proprietary entity extraction technology, the Alacra Affiliate Widget scans the content of a page in order to deliver relevant ads. If a blog post or web article is discussing Hewlett Packard�s planned acquisition of EDS, for example, the Widget would display recent credit and investment research and analyst call transcripts about the deal. For pages that are not focused on a specific company, the Widget can be configured to serve ads with links to timely research on markets, venture capital, technology and more.
The Alacra Affiliate Widget can be freely installed on any blog or website. To get the Alacra Widget or for more information, go to http://www.alacrastore.com/widget.
About Alacra, Inc.
Alacra creates sophisticated online technology and services to help clients find, package and present business information. Financial institutions, professional service firms and other corporations have long used the same content sets to support clients, research deals and investigate market opportunities. The Alacra mission is to package this content and deliver it in a format that best meets each organization's precise needs.
Worldwide, more than 600 investment and commercial banks, management consulting firms, law firms, and other corporations, representing 50,000+ end users worldwide, use Alacra to effectively find and deploy business information in their daily workflow. For more information, visit www.alacra.com.
For press inquiries and interviews, please contact:
Carol Ann Thomas
212 806 3841
carolann[dot]thomas[at]alacra[dot]com