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CONTACT: Jay S. Winuk

Winuk Communications

646-613-7720

 

FOR IMMEDIATE RELEASE

 

 

 

DATA DOWNLINK ADDS SEVEN NEW DATABASES TO ITS

WEB-BASED ".XLS" SERVICE

 

Business Information Provider Moves Headquarters to New York City

 

New York, NY, December 11, 1997 . . . Data Downlink Corporation announced today the addition of seven new business information databases available through its web-based service .xls. The data, which includes earnings estimates, market research, directories, archival business news and investment information, will be available at www.xls.com as of December 15, 1997. The addition of the seven databases occurs as Data Downlink opens new headquarter offices in New York City.

The service's new databases are: The Estimate Directory from BARRA, Inc. (NASDAQ:BARZ); TableBase from Responsive Database Services; Share Facts from FIND/SVP; Market Share Reporter from Gale Research; News Media Yellow Book from Leadership Directories, Inc.; Global Business Directories from Graham & Whiteside Ltd. and the Valuation Technologies database from Valuation Technologies. All told, Data Downlink now provides users of its service with access to business information from 25 leading content originators for a total of 42 different databases.

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On Line Content Varied, Easily Accessible

"Our seven new databases offer an exciting variety of easily accessible information useful to a broad group of professionals, including research and information managers, consultants, product managers, investment bankers, public relations professionals and many others," according to Steve Goldstein, chief executive officer of Data Downlink Corporation. "Combining these databases with information from our 22 other sources, .xls now ranks among the most comprehensive sources of quantitative business data available on line anywhere in the world."

The seven new databases include:

The Estimate Directory (TED): Aggregating analysts' profit, earnings and dividend forecasts for 16,000 companies across 55 countries, TED is a leading provider of earnings estimates outside the United States. On .xls, the TED database can be searched by geography, industry, market cap and other variables and the user can select to receive a pre-formatted or a customized report. TED data is published by a BARRA, Inc. subsidiary, which acquired the TED business from Edinburgh Financial Publishing Limited in October 1997.

TableBase: International in scope and covering more than 90 industries, this brand new database from Responsive Database Services offers access to thousands of published tables covering companies, industries, products and markets. TableBase entries provide data on market share and size, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity,

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number of users/outlets, trends and demographics as reported by more than 100 trade associations, over 200 investment research and primary research organizations and more than 900 U.S. and international trade and business publications.

Share Facts: Published by FIND/SVP, Share Facts is based on check-out scanner data gathered by Information Resources Inc. (IRI). The database contains market share data on more than 800 products in the beverage, food, OTC pharmaceuticals, personal care, household and consumer products, and other sectors. The data is segmented by three distribution channels - supermarkets, drug stores and mass merchandisers. Aggregate data combining the three distribution channels is also available. The market share profiles present data for each of the 800 products in both units and dollars.

Graham & Whiteside Ltd.: G &W is the leading publisher of high quality printed and

electronic directories of major corporations in all regions of the world outside North America. Users of .xls will be able to access G&W's 24 different annual directories, detailing more than 80,000 companies worldwide, including contact data on almost 400,000 decision makers in 132 countries. The information is also available in customizable mailing list format.

Market Share Reporter: Published by Gale Research, Market Share Reporter identifies market leaders and worldwide industry trends. Arranged by four-digit SIC code and containing over 2,000 entries, Market Share Reporter conveniently compiles market share data on companies, products and services.

News Media Yellow Book: One of the 13 Yellow Books published by Leadership Directories, Inc., the News Media Yellow Book offers complete contact information on almost 3,000 national media organizations. Updated quarterly, the News Media Yellow

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Book features 12 media categories that include: 98 news services, 174 newspapers, 96 broadcast networks, 205 television stations, 217 radio stations, and more than 1,000 periodicals. The information is also available in customizable mailing list format.

Valuation Technologies: One of the investment industry's leading providers of

valuation data on public companies and institutional investors and their stock selection models. Incorporating 17 different valuation models, the database offers statistical analyses on what drives an institution's investment decisions, how companies rate according to various models, and the factors which determine the investment styles of investment managers and mutual funds. All told, the company provides data on more than 8,000 public companies and style and shareholding analysis on more than 4,500

different equity portfolios.

New Headquarters in New York City

Previously based in Jersey City, NJ, Data Downlink also announced the move of its headquarters to 88 Pine Street in the Financial District of lower Manhattan in New York City. "We've experienced substantial growth since opening the company in 1996," said Data Downlink's Goldstein. "To accommodate that growth and be closer to the financial community that makes up an important part of our customer base, we decided to move our operation to Manhattan." Goldstein noted that the company also has offices in London to focus on the European segment of its business.

Data Downlink Corporation, based in New York City and founded in 1996, provides a comprehensive library of premium financial and business information through its web-based search service, called .xls (http://www.xls.com). Offering company financials and economic, demographic, industry, country and market-specific data, it is

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the only customizable such service on the market, allowing the subscribing or pay-per-view user to automatically download database information live directly into a Microsoft Excel or Lotus 1-2-3 spreadsheet. For more information about Data Downlink and its 42 different databases, visit the company's web site or call customer service at 212-363-9620.

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